Sterling Silver vs Silver Plating: Which Actually Lasts Longer?

You’re looking at two rings. They look identical. One costs $8. The other costs $28. Which one do you stock?

If you picked the $8 one, I get it. Lower cost means better margin, right? Not always. Here’s what I’ve learned after years in the jewelry business.

The $8 ring is silver-plated. A thin layer of silver over brass or copper. It looks great for about three weeks. Then the plating wears off, and your customer sees the yellow base metal underneath.

The $28 ring is genuine 925 sterling silver. Solid all the way through. It’ll last for decades with basic care.

Which one makes you more money in the long run? The $28 ring. Because your customer won’t return it in a month complaining about the finish.

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