Diamond rings still drive the engagement market. But how you source them matters more than ever in 2026.

Lab-grown vs natural. Lab diamonds now make up a big chunk of the market. Chemically identical. Lab diamonds cost 60-80% less.

The 4Cs still matter. Cut, color, clarity, carat. Cut is the most important. A well-cut diamond looks bright even with slight color issues.

Consider alternatives. Many wholesale buyers add moissanite rings to their lineup. Same look, better margins, faster sell-through.

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