Buying Guide
A practical guide for jewelry retailers and boutique owners
You’ve seen moissanite in every jewelry Facebook group.
Your customers are asking for it by name.
But is it worth stocking?
Short answer: yes. I’ve been selling moissanite rings for years, and here’s what I’ve learned. The margins are better than diamonds. The quality holds up. And your customers will love the price.
But not all moissanite is the same. Here’s what matters.
I talk to boutique owners every week. The ones doing best with moissanite all say the same thing:
“My customers want the diamond look without the diamond price. Moissanite gives it to them — and I still make a good margin.”
Here’s the math. A 1-carat diamond ring at retail runs $4,000-$6,000. A moissanite ring of the same size? Around $200-$400 wholesale. You sell it for $600-$800. Your customer saves thousands. You make a healthy profit. Everyone wins.
Plus, moissanite has more sparkle. It scores 9.25 on the hardness scale (diamonds are 10). Good enough for daily wear.
Not every moissanite supplier delivers the same quality. After testing dozens of factories, here’s what I check before ordering.
Moissanite is all about the cut. A poorly cut stone looks dull. A good one throws rainbow fire in any light. Look for D-grade VVS1 clarity with “Hearts and Arrows” cut — that’s the gold standard. Our wholesale moissanite collection uses exactly this standard.
The stone is half the story. The setting needs to be genuine 925 sterling silver — not silver-plated base metal. Plated pieces flake within months, especially on rings that get daily wear. Sterling silver lasts.
Check the hallmark. If it doesn’t say “925” or “Sterling” on the inside band, don’t buy it. The GIA has a great guide on identifying genuine sterling silver.
White gold plating gives moissanite rings that premium look. But cheap plating wears off in weeks. Quality rhodium plating (like what we use on our new arrivals) holds up for 12-18 months with normal wear.
Before you place a large wholesale order, do this:
| Test | What to Look For |
|---|---|
| Sparkle test | Hold under a desk lamp. Quality moissanite throws rainbow fire |
| Weight check | Moissanite is lighter than diamond. Compare with a known stone |
| Hallmark check | Inside band should read “925” clearly |
| Photo request | Ask for real photos, not catalog images. If they send a generic image, walk |
Buying moissanite rings wholesale through a direct manufacturer like Mirametal cuts out three layers of markup. You’re not paying for a brand name. You’re paying for the metal, the stone, and the craftsmanship.
That’s why our prices start where retail ends. A D-grade VVS1 moissanite ring in 925 sterling silver, rhodium plated, with a “Hearts and Arrows” cut — priced for resellers, not end customers.
We also do custom orders. If you have a design in mind, send us your specs. One piece or a thousand, same quality.
Browse our current collection or send us your requirements. Every ring comes with a certification card and quality guarantee.
Not sure which moissanite ring fits your market? Ask us — we’ll help you pick the right styles for your customers.
